What is CRM Software?
CRM (Customer Relationship Management) software is a type of software that helps businesses manage their customer relationships. CRM software collects, analyzes, and allows businesses to develop strategies based on customer data. It aims to maximize customer satisfaction by increasing collaboration between departments such as sales, marketing, and customer service.
CRM software allows you to manage customer relationships from a central point. This way, businesses can more effectively track their interactions with customers and increase customer loyalty. By gathering customer data on a single platform, CRM software provides businesses with the ability to create customer profiles, analyze purchasing history, and create personalized marketing campaigns.
It integrates with social media, web forms, Google ads, and all other advertising tools to gather leads in one place and aims to successfully manage the entire process from the first contact with the lead to the closing of the sale. This makes it possible to close more sales with lower costs and fewer personnel.